research target audience

Alternative rock a genre of rock music that emerged from the independent music underground of the 1980s and became widely popular by the 1990s. The meaning was broader, referring to a generation of musicians unified by their collective debt to either the musical style, or simply the independent, D.I.Y. ethos of punk rock, which in the late 1970s laid the groundwork for alternative music. At times, "alternative" has been used as a catch-all description for music from underground rock artists that receives mainstream recognition, or for any music, whether rock or not, that is seen to be descended from punk rock. By the end of the 1980s magazines, college radio airplay, and word of mouth had increased the prominence and highlighted the diversity of alternative rock, helping to define a number of distinct styles such as Gothic rock, jangle pop, noise pop and industrial rock. But most alternative bands' commercial success was limited in comparison to other genres of rock and pop music at the time. With the breakthrough of Nirvana and the popularity of the grunge and Brit pop movements in the 1990s, alternative rock entered the musical mainstream and many alternative bands became commercially successful.