Identify genre/target audience
My magazine will be based on the rock industry but more
specifically the genre will be alternative rock. Alternative rock a genre of
rock music that emerged from the independent music underground of the 1980s and
became widely popular by the 1990s. The meaning was broader, referring to a
generation of musicians unified by their collective debt to either the musical
style, or simply the independent, D.I.Y. ethos of punk rock, which in the late
1970s laid the groundwork for alternative music. At times,
"alternative" has been used as a catch-all description for music from
underground rock artists that receives mainstream recognition, or for any
music, whether rock or not, that is seen to be descended from punk rock. By the
end of the 1980s magazines, college radio airplay, and word of mouth had
increased the prominence and highlighted the diversity of alternative rock,
helping to define a number of distinct styles such as Gothic rock, jangle pop,
noise pop and industrial rock. But most alternative bands' commercial
success was limited in comparison to other genres of rock and pop music at the
time. With the breakthrough of Nirvana and the popularity of the grunge and
Brit pop movements in the 1990s, alternative rock entered the musical mainstream
and many alternative bands became commercially successful. The target audience
for my magazine will be aged between 14-50 because this is the sort of age
range when you listen to rock music and go and see them at concerts and like to
read about them.
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